– Significance of Digital Marketing
– Key Channels and Platforms
– Data Analytics and its Role in Digital Marketing
– Data Collection Methods and Analytics Tools

– Set-up and Navigate through Google Analytics
– Website Traffic and User Behavior Analysis
– Keyword Research and On-page Optimization
– Link Building and Off-page SEO Strategies

– Understand PPC Advertising
– Set-up and Manage Google Ads Campaigns Effectively
– PPC Analytics and Optimization
– Implement A/B testing for PPC Ads

– Develop a Social Media Marketing Plan
– Role of Social Media Platforms in Marketing.
– Social Media Analytics Tools for Campaign Performance
– Recap, Project, Assessment and Certification

– Building Effective Email Marketing Campaigns
– Develop Email Content Marketing Strategy
– Email Automation Tools for Effective Engagement
(Mailchimp, Sendinblue, Campaign Monitor)
– Performance Metrics Analysis

– Advanced Targeting and Audience Segmentation
– Content Marketing Optimization
– Influencer Marketing Strategies
– Data Privacy and GDPR-compliant Marketing Practices

–  Develop E-commerce Marketing Strategies
–  Analyze E-commerce Data for Performance Optimization
–  Understand the Principles of Conversion Rate Optimization (CRO) for E-commerce
– Implement A/B testing and CRO strategies.

–  Explore Advanced Digital Marketing Tools (SEMrush, HubSpot etc.)
–  Keyword Research and Analysis (Ahrefs, SpyFu)
–  Affiliate Marketing Programs
– Recap, Assessment and Certification

– Website Analytics and SEO (Google Search Console, SEMrush, Ahrefs, and Yoast SEO)
– Pay-Per-Click (PPC) Advertising (Google Ads, Google Keyword Planner, Google Optimize, and SEMrush)
– Social Media Marketing (SMM) – (Hootsuite, Buffer, Sprout Social, Facebook Business Manager, Twitter Analytics, and Instagram Insights)
– Email Marketing, Content Strategy, and Automation (Mailchimp, SendinBlue,  and Campaign Monitor)
– Advanced Social Media Marketing (Hootsuite, Buffer, BuzzSumo, Facebook Audience Insights, and GDPR Compliance Tools)
– GDPR Compliance Tools (Iubenda/Cookiebot)
– E-commerce Marketing and Analytics (Shopify, WooCommerce, Google Analytics, Hotjar, and Optimizely or VWO-Visual Website Optimizer)
– Advanced Digital Marketing Tools and Strategies (SEMrush, HubSpot, Ahrefs, SpyFu, Google Ads Google Keyword Planner, and Canva)
– Affiliate Marketing Courses (Impact Radius or ShareASale)
– Additional Tools and Technologies (Grammarly, Trello or Asana, Slack, WordPress, and Google Tag Manager)

– Soft Skills Development
– Networking strategies and building a professional online presence
– Address Specific Career Goals and Valuable Advice for Navigating the Job Market
– Professional Resume and Interview Preperation
– Job Assistance through Medh Placement Cell

– Weekly quizzes to gauge comprehension of key concepts
– Practical Hands-on Assignments and Thorough Evaluation
– Active Engagement in Group Discussions
– Capstone Project
– Certification Upon Program Completion