DURATION
4 months / 16 weeks
ONLINE SESSIONS
32 (90-120 min each)
MODE
Live Online
About Course
Curriculum
Chapters & Topics
Weeks 1-4: Introduction to Digital Marketing & Data Analytics
– Significance of Digital Marketing
– Key Channels and Platforms
– Data Analytics and its Role in Digital Marketing
– Data Collection Methods and Analytics Tools
Weeks 5-8: Website Analytics and SEO
– Set-up and Navigate through Google Analytics
– Website Traffic and User Behavior Analysis
– Keyword Research and On-page Optimization
– Link Building and Off-page SEO Strategies
Weeks 9-12: Pay-Per-Click (PPC) Advertising (Google Ads)
– Understand PPC Advertising
– Set-up and Manage Google Ads Campaigns effectively
– PPC Analytics and Optimization
– Implement A/B testing for PPC Ads
Weeks 13-16: Social Media Marketing (SMM)
– Develop a Social Media Marketing Plan
– Role of Social Media Platforms in Marketing.
– Social Media Analytics Tools for Campaign Performance
– Recap, Project, Assessment and Certification
Tools & Technologies You Will Learn in this Course, Aligning with Industry Standards
– Website Analytics and SEO (Google Search Console, SEMrush, Ahrefs, and Yoast SEO)
– Pay-Per-Click (PPC) Advertising (Google Ads, Google Keyword Planner, Google Optimize, and SEMrush)
– Social Media Marketing (SMM) – (Hootsuite, Buffer, Sprout Social, Facebook Business Manager, Twitter Analytics, and Instagram Insights)
Bonus Module (Job / Professional Readiness)
– Soft Skills Development
– Networking strategies and building a professional online presence
– Address Specific Career Goals and Valuable Advice for Navigating the Job Market
– Professional Resume and Interview Preperation
– Job Assistance through Medh Placement Cell
Assessment, Evaluation & Certification
– Weekly quizzes to gauge comprehension of key concepts
– Practical Hands-on Assignments and Thorough Evaluation
– Active Engagement in Group Discussions
– Capstone Project
– Certification Upon Program Completion
Note: This curriculum is subject to minor modifications based on the class progress and feedback. Each course is designed to incorporate a mix of interactive activities, case studies, role plays, and reflective exercises to cater to the specific needs and developmental milestones of the respective age group.
Schedule a No-Cost Counselling Session
FAQs
What are the key highlights of the 3 months Certificate course in Digital Marketing with Data Analytics?
The key highlights include foundational knowledge acquisition in digital marketing and data analytics, practical skill development, career preparation, industry-relevant specialization, networking opportunities, ethical considerations, and practical application of learned concepts.
How will this course prepare me for entry-level roles in digital marketing and data analytics?
The course provides a solid foundational understanding of digital marketing and data analytics, equipping participants with essential knowledge and practical skills to enter entry-level roles in these dynamic fields.
Can this course serve as a stepping stone for further career development in digital marketing and data analytics?
Yes, the course serves as a foundational stepping stone for further career development, providing participants with essential knowledge and practical skills to advance in the field of digital marketing and data analytics.
What networking opportunities can participants expect from this program?
Participants will have the opportunity to engage with industry professionals and peers, fostering valuable networking opportunities within the digital marketing and data analytics community.
How does the course address ethical considerations in digital marketing and data analytics?
The course covers ethical considerations related to data usage and digital marketing, ensuring participants understand the importance of ethical data practices and compliance with industry regulations.
What practical skills and applications can participants expect to develop during the 3 months Certificate course?
Participants will engage in hands-on learning experiences and practical assignments, fostering the development of essential skills in data analysis, visualization, and introductory predictive modeling, enabling them to apply learned concepts in real-world scenarios.
How does the 3 months Certificate course cater to the needs of professionals seeking foundational knowledge in digital marketing and data analytics?
The course provides a solid foundational understanding of digital marketing and data analytics, offering a balanced blend of theoretical concepts and practical applications to meet the needs of professionals seeking to enter the field.
Note: If you have any other questions or concerns not covered in the FAQs, please feel free to contact our support team, and we’ll be happy to assist you!
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
Select Enrollment Type i Lorem Ipsum
- EMI Options
- Certification
- Efforts
- Sessions
- Assignments
- Quizzes
- Projects